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The Brain Science of Risk-Taking: Why Your Amygdala Makes Terrible Financial Decisions.

The same neural circuits that kept your ancestors alive in the savannah are systematically distorting your financial decisions, and the hormonal cascade they trigger is measurable, predictable, and partially reversible. Here is what the science actually says, and what to do with it.

01The Three-Second Trade

The amygdala fires before the prefrontal cortex can calculate

The most expensive three seconds in modern finance do not happen on a trading floor. They happen inside a skull. In the time it takes a portfolio loss notification to travel from retina to cortex, a cascade has already begun: the amygdala has fired, stress hormones are entering the bloodstream, and the prefrontal circuits responsible for rational calculation are losing executive authority.[7][17] The decision that follows (sell, hold, double down) will feel like a choice. The neuroscience of risk taking brain science tells a different story: it is closer to a reflex, shaped by circuits that evolved to keep primates alive on the savannah, not to navigate a derivatives market.[10][38]

This is not a metaphor about primitive brains. In 2006, a team led by Benedetto De Martino placed participants inside an fMRI scanner and presented them with financially identical gambles, framed as either gains or losses. The same objective outcome produced different choices depending solely on how the question was worded, and the degree of this framing effect (described in prospect theory as the tendency to evaluate outcomes relative to a reference point rather than in absolute terms[1]) correlated directly with amygdala activation.[2] The more the amygdala fired, the more the participant's decisions diverged from rational self-interest. The mathematics had not changed. The brain's threat-detection hardware had hijacked the calculation.

What makes this finding unsettling is its universality. A 2023 study spanning 27 countries and nearly 5,000 participants found that cognitive biases in financial decisions persist at equivalent rates across income levels, education brackets, and nationalities.[8] The errors are not cultural artefacts or signs of financial illiteracy. They are biological inheritances: features of neural architecture that no amount of market experience can fully override.[40]

The history

The implications run deeper than individual trading mistakes. Andrew Lo, an MIT economist, has argued that market-level phenomena (bubbles, crashes, herding, contagion) are better explained by the brain's evolved emotional architecture than by any model of rational agents.[37] His Adaptive Markets Hypothesis reframes financial markets as ecosystems in which survival-oriented neural programmes compete with deliberative analysis, and where the emotional programmes routinely win under stress.[37] Genetic factors amplify this vulnerability: carriers of the DRD4 7-repeat allele are approximately 25% more risk-seeking in financial contexts, accounting for roughly 20% of heritable variation in financial risk-taking.[36]

Lo's insight tracks with what physiological monitoring revealed on actual trading floors. In a landmark 2002 study, Lo and Repin wired professional day-traders to galvanic skin response monitors and found that even veteran traders (people who had spent years cultivating emotional neutrality) showed significant autonomic arousal during periods of high market volatility.[20] Experience did not eliminate the physiological response. It modestly attenuated it.

That matters because it reframes the standard advice to "control your emotions." The risk taking brain science suggests that the emotional response is not optional. It is a biological given. The question is not whether the circuits fire but what happens downstream when they do.

02The Mechanism

The Neural Hijack Circuit That Distorts Every Financial Decision Under Stress

Every financial decision under uncertainty begins the same way: a signal (a price drop, a margin call, a headline) enters the visual system and reaches the amygdala within 100 to 200 milliseconds, faster than the signal can be consciously processed.[7][17] The amygdala is a bilateral almond-shaped structure deep in the temporal lobe whose primary function is threat appraisal: an ancient sorting mechanism that tags incoming stimuli as dangerous or safe before the cortex has finished identifying what they are. Joseph LeDoux's foundational circuit-mapping work established that this subcortical fear pathway bypasses deliberative cognition entirely.[7] The amygdala does not wait for analysis. It acts first and lets the prefrontal cortex argue later.

De Martino's 2006 fMRI experiment demonstrated what this means for money. When participants chose between a certain outcome and a gamble, their amygdala activation correlated with their susceptibility to the framing effect: choosing differently for identical mathematical payoffs depending on whether the question was framed as a gain or a loss.[2] Participants with higher orbitofrontal cortex (OFC) and medial prefrontal cortex activity were more resistant to framing, suggesting a tug-of-war between emotional appraisal and deliberative evaluation. Kahneman later framed this as the conflict between System 1 (fast, automatic) and System 2 (slow, deliberate) processing.[2][38] The amygdala pulled one way; the prefrontal cortex pulled the other. Under stress, the amygdala tends to win.

A critical qualification: a 2017 large-sample replication by Li and colleagues (N=143) found that framing bias correlated more strongly with default-mode network activation (cognitive disengagement) than with amygdala emotional activation.[42] Whether the amygdala hijacks deliberation or the prefrontal cortex simply switches off may be a distinction without a practical difference: in both accounts, the analytical machinery goes offline at the worst possible moment. The downstream consequences for financial decision-making are the same.

Amygdala 01 threat tag HPA axis 02 cortisol release dlPFC 03 pyramidal degradation Decision output 04 uncorrected bias

The neural hijack circuit: subcortical amygdala threat-tagging precedes conscious analysis by 200 ms, launching a cortisol cascade via the HPA axis that, when chronic, degrades dlPFC pyramidal neurons and removes the executive override that would otherwise correct loss-distorted decisions.

Diagram · HPC

The amygdala's alarm triggers a hormonal cascade along two parallel axes. The fast axis (the sympathetic-adrenal-medullary (SAM) pathway) floods the bloodstream with adrenaline within seconds, producing the racing heart and tunnel vision familiar to anyone who has watched a portfolio collapse in real time.[34][35] The slow axis (the hypothalamic-pituitary-adrenal (HPA) axis) releases cortisol over minutes to hours, with effects that compound over days.[12] Hsu and colleagues confirmed that the amygdala and orbitofrontal cortex both increase activation as ambiguity (uncertainty about the probability distribution itself) increases, suggesting a neural mechanism for the well-documented human aversion to Knightian uncertainty.[11]

The critical distinction is temporal. Acute cortisol (the spike that accompanies a single bad trade) may actually sharpen attention and improve threat detection. The damage comes from chronic elevation. Kandasamy and colleagues' 2014 double-blind, placebo-controlled experiment demonstrated this with pharmacological precision: when healthy volunteers (N=36; 20 men, 16 women) received cortisol tablets that raised their levels to match those of a stressed trader over 8 days, their willingness to take financial risk dropped by 44%, and the certainty equivalent (the guaranteed amount they would accept instead of a gamble) fell from £25 to £14.[6] Acute cortisol administration produced no behavioural change. It was the sustained hormonal environment (the kind produced by a prolonged market downturn) that fundamentally altered risk preferences.[6]

The parallel hormonal channel involves testosterone. On a London trading floor, Coates and Herbert tracked 17 male traders over 8 trading days and found that morning testosterone levels correlated with afternoon profitability (p<0.01).[4] During a 6-day winning streak, one trader's testosterone rose 74% above baseline: evidence of a positive feedback loop where profits elevate the hormone that drives further risk-seeking.[4] The danger is obvious: in a rising market, the winner effect (the testosterone feedback loop) rewards exactly the kind of aggressive risk-taking that becomes catastrophic when the market turns.[39] A critical caveat: recent larger pharmacological studies have not consistently replicated the testosterone-profitability link, suggesting the relationship may be highly context-dependent, specific to rising markets, male traders, and naturalistic conditions.[4][12]

03Evidence

The Five Strongest Studies on Risk Taking Brain Science and Financial Decisions

01The claim

The single load-bearing finding

The hero study finds 57.1 vs 38.4 % risk-averse choices.

Not all evidence carries equal weight. A single well-designed experiment can overturn a decade of observational studies, and a pharmacological RCT provides causal certainty that no amount of fMRI correlation can match. The hierarchy below ranks the five most important studies in the neuroscience of financial risk-taking by a combination of design quality, measurement precision, causal clarity, replication status, and field influence. The ranking reflects both methodological strength and relevance to the central question: how does the brain's threat-detection system distort financial decisions?

Pooled estimate

57.1 vs 38.4% risk-averse choices

02How we measured

Grading the neuroeconomics studies

Studies scored on design, sample, rigour, causality, replication, citations.

Pharmacological RCTs outrank fMRI correlations here because the central claim (hormones distort financial decisions) requires causal evidence that neuroimaging alone cannot supply.

Rubric weights

Design/30
Sample/20
Rigour/15
Causality/15
Replication/10
Citations/10

03The spread

Heterogeneity across 5 studies

Methodological quality across the ranked studies.

The hierarchy reveals an important asymmetry. The evidence for the defensive failure (cortisol-driven risk aversion during crises) is causally established via Kandasamy's RCT. The evidence for the offensive failure (testosterone-fuelled risk-seeking during booms) rests primarily on Coates and Herbert's small naturalistic study, which subsequent larger investigations have not consistently replicated.[4][12] This means the neuroscience of market panics is better evidenced than the neuroscience of market bubbles. The hormonal story of irrational exuberance remains partially speculative.

Rubric spread

82 → 67 /100

Highest to lowest rubric score across the ranked studies.

04What does not hold

Negative knowledge

What the evidence base does not support.

Two additional lines of evidence extend the circuit's explanatory range. Knutson and colleagues demonstrated that incidental reward cues (stimuli entirely unrelated to the financial decision) elevated nucleus accumbens activation and increased risky bets in subsequent investment choices.[13] The implication is that the brain's risk-taking circuitry can be primed by environmental signals that have nothing to do with the investment itself: a good meal, an exciting conversation, a sense of social triumph. The financial decision feels independent.

The studies

5 trials. One pooled answer.

Below: the anchor study in full; then the forest plot at scale; then the supporting trials in ranked order.

The Key Study Highest rubric · 82/100 · load-bearing

01Anchor

Frames, Biases, and Rational Decision-Making in the Human Brain

De, Martino & Kumaran Journal of Neuroscience, 37 2006 Controlled fMRI · Within-Subject · Science

De Martino's team placed 20 participants in an fMRI scanner and presented them with identical financial gambles framed as either gains or losses. Amygdala activation correlated directly with susceptibility to the framing effect.

Rubric breakdown

Design26/30
Sample12/20
Rigour13/15
Causality11/15
Replication10/10
Citations10/10
Total 82/100

The strongest studies, ranked by methodological weight.

Each scored 0–100 against a six-criterion rubric, tagged by design and year; the anchor leads. No study in this set reaches the rubric-90 tier.

050100 01 De, Martino & Kumaran Neuroimaging · 2006 82 02 Kandasamy, Hardy & Page 2014 78 03 Tom, Fox & Trepel 2007 76 04 Kuhnen 2005 73 05 Coates 2008 67 rubric score · out of 100
Anchor (Rank 1) Supporting
Rank Authors & title Journal · Year Finding Score

02

Tom, Fox & Trepel

The Neural Basis of Loss Aversion in Decision-Making Under Risk

Neuron, 47 · 2007

Individual differences in behavioural loss aversion were predicted by a neural loss aversion signature in the ventral striatum and prefrontal cortex. Losses decreased activity in gain-sensitive regions rather than activating a separate "fear circuit."[3][5]

76/100

03

Coates

Endogenous Steroids and Financial Risk Taking on a London Trading Floor

Proceedings of the National Academy of Sciences, 105 · 2008

Morning testosterone correlated with afternoon profitability (p<0.01) across 8 trading days. During a 6-day winning streak, one trader's testosterone rose 74% above baseline, suggesting a hormonal feedback loop.[4] Cortisol correlated strongly with implied market volatility (r²=0.86).[4]

67/100

04

Kuhnen

The Neural Basis of Financial Risk Taking

Neuron, 47 · 2005

Nucleus accumbens (NAcc) activation preceded risky choices and risk-seeking mistakes; anterior insula activation preceded riskless choices and risk-aversion mistakes. The brain's anticipatory state predicted investment errors before participants were conscious of their choice.[5]

73/100

05

Kandasamy, Hardy & Page

Cortisol Shifts Financial Risk Preferences

Proceedings of the National Academy of Sciences, 111 · 2014

Over 8 days, chronically elevated cortisol reduced the risk premium by 44% (certainty equivalent from £25 to £14). Acute cortisol produced no significant behavioural change: only sustained elevation altered risk preferences.[6]

78/100

04Stakes

The Compound Cost of Chronic Neural Hijack

The five-node circuit is designed for brief activation. When financial stress keeps it running for days, weeks, or months, the damage extends far beyond bad trades: into cognition, health, behaviour, and capital.

01 System 01

Cognitive Degradation

Chronic financial stress does not merely distract. It degrades the hardware. Porcelli and Delgado's systematic review established that sustained stress shifts decision-making from goal-directed (flexible, analytical) to habitual (rigid, automatic) processing.[25] The prefrontal cortex loses its ability to update valuations in real time. Decisions become reflexive repetitions of past behaviour, even when conditions have changed.

In practice

inability to think clearly during drawdowns, repeating the same trading errors, feeling "foggy" during volatile periods

02 System 02

Capital Destruction

Overconfidence (one of the circuit's two failure modes) carries a measurable financial cost. Barber and Odean's analysis of ~35,000 households found that men traded 45% more frequently than women, and the most active traders earned substantially lower annual returns.[22] The relationship between trading frequency and underperformance is among the most replicated findings in behavioural finance. Excess trading is overconfidence made visible, and the market charges a compounding fee for it.

In practice

churning positions, inability to hold through volatility, checking prices obsessively, lower returns despite more effort

03
System 03

Stress Amplification

Acute stress amplifies sex differences in risk-taking: under the cold pressor stress task, men became more risk-seeking while women became more risk-averse.[23] Mather and Lighthall's review found that stress does not uniformly impair decision-making. It biases it in opposite directions depending on whether the decision emphasises potential gains or potential losses.[24] Stress turns the brain into a gain-seeking machine for some and a loss-fleeing machine for others, neither of which is optimal. Gagnon and colleagues showed that anxious individuals display attenuated amygdala-prefrontal connectivity, predicting greater loss aversion under stress.[26]

In practice

portfolio decisions that feel urgent but contradict your strategy, diverging reactions between partners or team members under pressure

04 System 04

Behavioural Contagion

The circuit does not operate in isolation. Lerner and Keltner demonstrated that specific emotions (fear and anger) produce opposing risk preferences that are independent of the decision context.[43] In trading environments, emotional contagion spreads through teams and markets. The hormonal state of one trader can become the hormonal state of the floor, amplified by social feedback loops that evolved for coordinating group threat responses.[39][12] The Adaptive Markets Hypothesis frames market-level phenomena (herding, panic selling, bubble formation) as emergent properties of these individual neural circuits operating in aggregate.[37]

In practice

herd behaviour during crashes, capitulation selling, feeling compelled to follow the crowd despite knowing better

05Protocol

A 4-Step Circuit Interrupt Protocol

Each step targets a specific node in the neural hijack circuit. The goal is not emotional suppression (the research shows that fails) but inserting deliberate processing between the amygdala's alarm and the decision it is trying to make for you.

The protocol, as a sequence.

Before any high-stakes decision → Morning, before markets open → At the moment of any unplanned impulse → Before committing to any major allocation

Before any high-stakes decision 01 The PortfolioPerspective Shift Morning, before markets open 02 Pre-Decision CriteriaExternalisation At the moment of any unplanned impulse 03 The 90-Second Pause Before committing to any major allocation 04 The Pre-Mortem
01 Step 01 · Before any high-stakes decision

The Portfolio Perspective Shift

Mentally reframe the single decision as one data point in your entire financial lifetime. Zoom out from the individual trade to the portfolio level before acting.

Why

Sokol-Hessner's "think like a trader" protocol (N=30) reduced loss aversion by ~16% by changing the meaning of the loss: from catastrophic single event to one point in a long series.[15] The reframe reduces amygdala-driven affective salience at the moment of decision.[16]

16% Mentally reframe the single decision as one data point in your entire financial…
Common mistake

Performing the reframe after you have already decided. That is rationalisation, not regulation. The shift must precede the choice.

02 Step 02 · Morning, before markets open

Pre-Decision Criteria Externalisation

Write your entry criteria, exit criteria, position limits, and maximum tolerable loss on paper before the trading day begins.

Why

When cortisol is elevated and the dlPFC is suppressed, you cannot generate rules under pressure. You can only follow rules written in a calmer state.[25][35] Externalising criteria removes the decision from the compromised neural system.

Common mistake

Keeping criteria "in your head," which allows stress-induced motivated reasoning to quietly revise them in real time.

03 Step 03 · At the moment of any unplanned impulse

The 90-Second Pause

When you feel an urgent, unplanned impulse to act, commit to 90 seconds of inaction. Use box breathing (4-4-4-4) or interoceptive scanning (notice body sensations without acting on them).

Why

Adrenaline half-life is approximately 1–3 minutes. The 90-second window allows the acute sympathetic surge to begin clearing.[7] Box breathing activates vagal tone, reducing amygdala reactivity. Interoceptive scanning converts body signals from noise into data: the skill that distinguished profitable traders in Kandasamy's research.[18][28]

90sec When you feel an urgent, unplanned impulse to act, commit to 90 seconds of…
Common mistake

Using the pause to second-guess a pre-committed plan. The pause targets unplanned, emotion-driven impulses, not thoughtful, pre-made decisions.

04 Step 04 · Before committing to any major allocation

The Pre-Mortem

Spend 5 minutes imagining it is 12 months from now and this decision has failed catastrophically. Write down the three most likely reasons.

Why

Prospective hindsight increases the identification of failure reasons by ~30% compared to standard forward-planning.[30][29] It activates dlPFC error-detection circuitry on a hypothetical scenario, counteracting the optimism bias and overconfidence that anticipatory dopamine and testosterone produce.[22][36]

5min Spend 5 minutes imagining it is 12 months from now and this decision has failed…
Common mistake

Treating the pre-mortem as a veto exercise. Its purpose is failure-mode identification, not decision prevention.

06Verdict

The verdict.

"Losses feel twice as powerful as equivalent gains. That asymmetry is not a character flaw. It is a biological inheritance.", Adapted from Kahneman & Tversky (1979), Prospect Theory, Econometrica

Bottom line

The amygdala will always fire first. The question is what meets it on the other side of those 200 milliseconds.

The neuroscience of financial risk-taking has established, across two decades of converging evidence, that the brain processes financial threats through the same ancient circuits that process physical survival threats.[19][32] The amygdala fires before conscious analysis can begin. The hormonal cascade that follows (cortisol for fear, testosterone for greed) operates on timescales that outlast the events that triggered them. The prefrontal cortex, the only system capable of overriding these impulses, is the first casualty of the chronic stress they create. The result is a population of decision-makers whose financial behaviour is systematically distorted by biological risk architecture they cannot feel operating and cannot override through willpower alone. The intervention lies not in fighting the circuit but in restructuring the decision environment so that the circuit's output passes through a deliberate checkpoint before it reaches the execution layer.

The reframe this article proposes is specific. You are not an irrational investor who needs to be more disciplined. You are a biological organism running survival software in an environment it was not designed for. The amygdala cannot distinguish between a lion in the grass and a red number on a screen, and expecting it to learn the difference through willpower alone is like expecting a smoke detector to distinguish between a house fire and burnt toast. The hardware is the hardware.[7][17]

That matters because it shifts the intervention target. The traditional advice (be rational, control your emotions, stick to your plan) addresses the wrong layer. The neuroscience says the emotional response is not optional and the prefrontal override is degraded precisely when it is most needed. The actionable insight is architectural: design your decision environment so that the circuit's output gets filtered through external structures (written criteria, time delays, structured reviews) before it can become action.[15][25]

Same gamble. Two frames. Different brain.

Identical odds. Opposite choices.

0 25 50 75 100 percentage choosing the safe option (%) GAIN FRAME · SAME GAMBLE (De Martino et al., 2006) 57.1% safe LOSS FRAME · SAME GAMBLE (De Martino et al., 2006) 38.4% safe
01Claim

The circuit is real

Two decades of convergent evidence (fMRI, pharmacological, field, and lesion studies) establish that financial risk distortion operates through a measurable amygdala-hormone-prefrontal cascade. The neural hijack is not a metaphor. It is a five-node circuit with identifiable chemical mediators and predictable failure modes.

meta-analysis
02Consequence

Willpower is the wrong tool

The chronic stress of financial uncertainty degrades the prefrontal systems responsible for executive override. Relying on willpower to counter the circuit is asking the weakened system to override the strengthened one. The result is predictable: the emotional response dominates under exactly the conditions where analytical correction matters most.

Consequence
03Lever

Architecture beats willpower

Evidence-based interventions (cognitive reappraisal, pre-commitment, interoceptive training, structured decision delays) target specific nodes in the circuit. The goal is not to eliminate the emotional response but to route it through a checkpoint where the prefrontal cortex has time and external support to participate.

Lever

Editorial confidence

High · 39 sources · Convergent neuroimaging, pharmacological RCT, and field endocrinology data establish the circuit's existence and operation. Causal evidence is strongest for cortisol-driven risk aversion (RCT). Correlational evidence for amygdala involvement is robust but contested regarding mechanism (emotional activation vs. cognitive disengagement).

- 30 -

Put it to work

Where this science goes next on HPC

07Bibliography

The bibliography.

39 sources · ~5h est. corpus read · 39 visible

Meta · 1 Review · 5 Journal · 32 Book · 1
Type
Sort
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    Prospect theory: An analysis of decision under risk

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  2. 02 Journal

    Frames, biases, and rational decision-making in the human brain

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  3. 03 Journal

    The neural basis of loss aversion in decision-making under risk

    doi: 10.1126/science.1134239
  4. 04 Journal

    Endogenous steroids and financial risk taking on a London trading floor

    doi: 10.1073/pnas.0704025105
  5. 05 Journal

    The neural basis of financial risk taking

    doi: 10.1016/j.neuron.2005.07.021
  6. 06 Journal

    Cortisol shifts financial risk preferences

    doi: 10.1073/pnas.1317908111
  7. 07 Review

    Emotion circuits in the brain

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  8. 08 Journal

    The persistence of cognitive biases in financial decisions across economic groups

    doi: 10.1038/s41598-023-36339-2
  9. 09 Journal

    Neuroeconomics: The consilience of brain and decision

    doi: 10.1126/science.1102566
  10. 10 Review

    Emotion and decision making

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  11. 11 Journal

    Neural systems responding to degrees of uncertainty in human decision-making

    doi: 10.1126/science.1115327
  12. 12 Journal

    From molecule to market: Steroid hormones and financial risk-taking

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    Nucleus accumbens activation mediates the influence of reward cues on financial risk taking

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    Thinking like a trader selectively reduces individuals' loss aversion

    doi: 10.1073/pnas.0806761106
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    Emotion regulation reduces loss aversion and decreases amygdala responses to losses

    doi: 10.1093/scan/nss002
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    Interoceptive ability predicts survival on a London trading floor

    doi: 10.1038/srep32986
  18. 19 Review

    A framework for studying the neurobiology of value-based decision making

    doi: 10.1038/nrn2357
  19. 20 Journal

    The psychophysiology of real-time financial risk processing

  20. 22 Journal

    Boys will be boys: Gender, overconfidence, and common stock investment

    doi: 10.1162/003355301556400
  21. 23 Journal

    Acute stress increases sex differences in risk seeking in the Balloon Analogue Risk Task

    doi: 10.1371/journal.pone.0006002
  22. 24 Journal

    Risk and reward are processed differently in decisions made under stress

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    Stress and decision making: Effects on valuation, learning, and risk-taking

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    Amygdala-prefrontal connectivity modulates loss aversion bias in anxious individuals

    doi: 10.1016/j.neuroimage.2020.116957
  25. 27 Meta

    Cognitive reappraisal of emotion: A meta-analysis of human neuroimaging studies

    doi: 10.1093/cercor/bht154
  26. 28 Journal

    Mindfulness meditation training alters stress-related amygdala resting state functional connectivity

    doi: 10.1093/scan/nsv066
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    Performing a project premortem

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    Back to the future: Temporal perspective in the explanation of events

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    The influence of emotion regulation on decision-making under risk

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    The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust

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