Description: Influence is the currency of leadership, and there are universal laws that govern human compliance. We apply Robert Cialdini’s principles of persuasion to the context of ethical leadership and sales. This guide teaches you how to get to “Yes” without manipulation or coercion.
A 20-scenario, evidence-based assessment that maps how consistently you apply five influence principles – reciprocity, commitment, social proof, authority, and rapport – and pinpoints which levers you are systematically underusing.
A 90-day programme for ethical persuasion and influence, grounded in the science of compliance, social influence, and reactance
The science of mirror neurons reveals how your brain simulates others’ actions and emotions. 42 peer-reviewed sources on empathy’s neural mechanism.
What does persuasion psychology research actually prove? A deep dive into Cialdini’s principles, the neuroscience of influence, and 48 peer-reviewed sources.
The neuroscience of social networks, how your brain tracks influence, connection, and capital. 48 peer-reviewed sources, from a 20M-person RCT to mortality meta-analyses.
Obedience is following authority directives even when harmful. Milgram’s experiment found 65% of people comply to maximum harm. Learn the key mechanisms.
Social proof is the tendency to treat others’ behaviour as evidence of correct action under uncertainty, documented across more than 330 studies.
The scarcity principle explains why limited access inflates perceived value. Covers commodity theory, psychological reactance, and leadership use.
The reciprocity principle is the social norm compelling return of favours. Leaders who give first generate lasting compliance and team performance.
Mirror neurons: premotor cells that fire during both action and observation. What the 1996 discovery means for empathy and leadership.