Shelf 07.3
Leadership pillar · HiPerformance Culture
Persuasion Principles
Influence has rules, and most of them were mapped in the laboratory long before they reached the boardroom.
Here the focus is Cialdini's principles: reciprocity, social proof, scarcity and obedience, alongside the neuroscience of empathy that makes influence work. The research is graded so you can tell established findings from confident overclaiming.
newest 23 Aug 2026
Most read here · Glossary term
Cialdini's Six Principles of Persuasion: Definition and Each Mechanism →
Editor's Pick · Persuasion Principles
Mirror Neurons and Empathy: The Neural Basis of Reading Other People
The science of mirror neurons reveals how your brain simulates others' actions and emotions. 31 peer-reviewed sources on empathy's neural mechanism.
Deep dive · 18 Jun 2026
A route through this shelf
Reading order
Define it
Cialdini's Six Principles of PersuasionStart with the term itself: Cialdini's Six Principles of Persuasion.
Measure yourself
Influence Style Quiz: Which Persuasion Approaches Suit Your Leadership?Get a baseline before you change anything. 20 questions; scored on real dimensions.
Read the evidence
Mirror Neurons and Empathy: The Neural Basis of Reading Other PeopleThe evidence in full, 42 references on the record.
Apply it
90-Day Persuasion Protocol: Master Ethical Influence Through PracticeA written method to run: 12 weeks.
The complete shelf, unpaginated
Holdings
Deep Dives
Long-form investigations with full bibliographies.
Mirror Neurons and Empathy: The Neural Basis of Reading Other PeopleThe science of mirror neurons reveals how your brain simulates others' actions and emotions. 31 peer-reviewed sources on empathy's neural mechanism.Deep dive · 18 Jun 2026
The Science of Persuasion: What Cialdini's Research Actually ShowsWhat does persuasion psychology research actually prove? A deep dive into Cialdini's principles, the neuroscience of influence, and 28 peer-reviewed sources.Deep dive · 18 Jun 2026
Social Network Neuroscience: How Your Brain Tracks Status, Alliances & ReciprocityThe neuroscience of social networks, how your brain tracks influence, connection, and capital. 33 peer-reviewed sources, from a 20M-person RCT to mortality meta-analyses.Deep dive · 18 Jun 2026
Guides
Structured, chaptered field manuals.
Protocols
Multi-week programmes with a written method.
Assessments
Scored self-assessments with real question banks.
Glossary
Defined terms, each with its own entry.
Obedience: Definition, Milgram's Experiment, and Why People Comply with AuthorityObedience is following authority directives even when harmful. Milgram's experiment found 65% of people comply to maximum harm. Learn the key mechanisms.Glossary term · 18 Jun 2026
Social Proof: Definition and Why People Look to Others Under UncertaintySocial proof is the tendency to treat others' behaviour as evidence of correct action under uncertainty, documented across more than 330 studies.Glossary term · 18 Jun 2026
Scarcity Principle: Definition and Why Limited Availability Increases DesireThe scarcity principle explains why limited access inflates perceived value. Covers commodity theory, psychological reactance, and leadership use.Glossary term · 18 Jun 2026
Reciprocity Principle: Definition and the Social Obligation to Return FavoursThe reciprocity principle is the social norm compelling return of favours. Leaders who give first generate lasting compliance and team performance.Glossary term · 18 Jun 2026
Mirror Neurons: Rizzolatti's Definition and the Empathic Resonance SystemMirror neurons: premotor cells that fire during both action and observation. What the 1996 discovery means for empathy and leadership.Glossary term · 18 Jun 2026
Cialdini's Six Principles of Persuasion: Definition and Each MechanismCialdini's Six Principles of Persuasion are six evidence-based influence levers: reciprocity, commitment, social proof, authority, liking, and scarcity.Glossary term · 18 Jun 2026
Authority Bias: Definition and Why Titles Override JudgementAuthority bias is the cognitive tendency to over-weight authority figures' opinions and comply with their directives, regardless of reasoning quality.Glossary term · 18 Jun 2026
Search Console, latest pull
Most read on this shelf
- Cialdini's Six Principles of PersuasionGlossary term
- Influence Style Quiz: Which Persuasion Approaches Suit Your Leadership?Assessment
- 90-Day Persuasion Protocol: Master Ethical Influence Through PracticeProtocol
- Mirror Neurons and Empathy: The Neural Basis of Reading Other PeopleDeep dive
- The Science of Persuasion: What Cialdini's Research Actually ShowsDeep dive