A 2010 Harvard study and a 71-million-view TED talk told the world that two minutes of expansive posture would shift your hormones. Pre-registered replication found otherwise. What the evidence does support is narrower, but real: body position changes how confident you feel in the moment.
Adopt a dominant, expansive posture for two minutes before a high-stakes moment and your testosterone rises, cortisol falls, and you walk in already confident. A Harvard study, a book, and one of the most-watched TED talks in history told this story to tens of millions of people seeking a free, accessible edge before a job interview or presentation.
The idea rested on a plausible physiological premise. Body posture carries real biological signals: open, expansive stances are associated across primate species with dominance and status. Carney, Cuddy and Yap's 2010 laboratory study appeared to confirm this in humans, finding that 42 participants who held high-power poses for two minutes showed higher testosterone and lower cortisol than those who held constricted, low-power poses 1. The effect size was striking, the mechanism seemed coherent, and the Harvard provenance gave it credibility.
Amy Cuddy's 2012 TEDGlobal talk amplified the claim to an audience of tens of millions. She framed the poses as universally accessible: no equipment, no cost, two minutes in a bathroom before an interview. Career coaches embedded the superhero pose in pre-interview rituals worldwide. The premise, that a brief change of physical form could produce lasting physiological and behavioural change, merged seamlessly with the broader narrative of embodied cognition gaining traction in popular psychology at the time.
"Stand in the bathroom before your interview, feet apart, hands on hips, chin up. Two minutes. Your cortisol drops, your testosterone rises, and you walk in already winning."
Preparation and rehearsal produce more durable gains than postural priming.
Carney, Cuddy and Yap's 2010 study claimed two minutes of expansive posture raised testosterone by 20% and lowered cortisol by 25%, producing measurable hormonal confidence in a sample of 42 participants. The finding went viral before replication could occur.
A pre-registered replication with 200 participants found no hormonal effect whatsoever; a 128-study meta-analysis confirmed it. The claim that power posing shifts testosterone and cortisol is not supported by the evidence. The self-perception effect, feeling more powerful, is real but modest.
Use an expansive posture for two minutes before a high-stakes moment to shift how confident you feel, not to alter your hormones. Pair it with preparation and rehearsal, which the evidence consistently shows produce durable performance gains rather than momentary perceptual shifts.
The HPC Leadership Confidence Assessment maps where your actual confidence gaps lie: posture, preparation, or something deeper. Two minutes of honest answers, not superhero poses.